Go-To-Market Strategies

GTM experts bring a wealth of experience in navigating the intricate dynamics of various markets. They deeply understand customer behaviors, competitive landscapes, and industry trends, allowing them to make informed decisions that can significantly reduce costly errors. Without this expertise, companies often overspend on hiring, campaigns that don’t resonate with their target audience or launch products without proper market validation. A GTM expert can streamline these efforts, ensuring that every dollar spent contributes to achieving clear business objectives.

In the dynamic environment of startups, the approach to revenue generation needs to be agile and responsive. Revenue teams adopt several strategies to stay competitive, grow effectively, and build sustainable revenue streams. Here, we'll delve into three key strategies that are currently shaping the landscape for startup revenue teams:

I turned down $2k for a LInkedIn post and was berated by the company who simply could not understand why. This is exactly what's wrong with influencer marketing.

Get ready to level up your sales game with tips from my time at Adobe, discover how aligning sales and customer success can boost your NRR, and dive into an awesome workshop from Winning by Design.

Let's explore how AI can effectively integrate across various sales funnel stages, reshaping traditional GTM systems into dynamic, insight-driven processes. However, before we start, let's remember that if your GTM strategy is flawed now, implementing AI will expose all of your gaps in technicolor! In other words, take the time to build a stable GTM strategy and foundation before you consider using AI.

Diligence isn't just for VC funding. In fact, diligence should be done when hiring new people, looking for a new role, hiring a contractor, accepting a new engagement as a contractor, vetting new products, and more.

The Costa Rican ethos of "Pura Vida" (which translates to "pure life" or "simple life") permeates every aspect of their culture, challenging me to realign my work/life ethos. In this edition of the newsletter, I introduce the concept of "Principled Intensity" – a way to channel the "Pura Vida" mindset and create a more balanced, purposeful approach to leadership.

In sales, where the clink of closing deals often echoes the loudest, there's a critical yet frequently overlooked player: customer success. This week, I want to dive deep into why, in the grand scheme of things, customer success isn't just a support function—it's the bedrock of sustainable business growth.

This edition puts the spotlight on our "Lessons Learned as a Fractional GTM Leader" section, where Jake shares "5 Critical Lessons for Startup Success: Mentoring Techstars Founders

This time of year is full of upsets for college basketball fans, as 16-seeded teams might upset the number 1 seed. When I think about the "madness" that happens during this time of the year, it reminds me that many GTM strategies could cause just as much "madness" for organizations. As I watched the first few rounds of the tournament and the upsets, I wanted to compare March Madness with GTM Strategies.

A perilous tale of all that can go wrong if you're not careful. This week we look at a well-known startup who missed multiple payrolls and tried to tell employees that this is just "startup life" and if they wanted to be millionaires, they would suck it up.

The power of adaptability and focus, two qualities that are essential whether you're working on a go-to-market plan.

2023 Recap, and 2024 Predictions