🤝 BIG ANNOUNCEMENT - exponential partnerships

Exponential Partnerships

In the evolving world of go-to-market, as John Donne once famously said, "no man is an island." This has never been truer. At Revenue Reimagined, we've built our foundation on this philosophy, believing that our success is linked to the strength and quality of the partnerships we forge. It's not just about growing; it's about increasing effectively and efficiently while bringing exponential value to our clients!

This week, we took a significant stride in that direction by announcing our strategic partnership with GTM Partners, a move poised to redefine the industry standards. We set a new benchmark for what collaboration can achieve. We are the first cohort to be certified on their operating system.

GTM Partners + Revenue Reimagined = GTM Reimagined

Our Partnership Philosophy

Revenue Reimagined has been driven by a vision to enhance our GTM offerings and revolutionize how founders and startups achieve growth. We understood early on that to catalyze exponential growth, we needed to think beyond conventional partnerships. Our strategy has always been clear: build collaborations where the sum is more significant than its parts, where 1 + 1 equals 3.

This philosophy stems from a deep understanding of marketplace dynamics and the relationships that can arise when forward-thinking entities come together. We carefully choose each partnership based on shared values, complementary strengths, and a mutual commitment to innovation and customer success.

Why GTM Partners?

The choice of GTM Partners was not coincidental. Known for their robust go-to-market research and profound market knowledge across multiple industries, GTM Partners represents strategic alignment with our goals. Their expertise in scaling operations and innovative approach to market entry are not just complementary to our strengths—they are accelerative.

We sought a company that shared our growth vision and dedication to transforming client relationships into long-term success stories. GTM Partners stood out with their forward-thinking GTM Operating System and operational excellence. Their track record of helping companies navigate the complexities of market dynamics with agility and precision made them the ideal choice for this partnership.

What this partnership means for our clients

Revenue Reimagined, and GTM Partners' collaboration is more than a mere alignment of services; it is a synergistic relationship designed to unlock potential and drive unparalleled growth for our clients. Combining our execution prowess with GTM Partner's strategic vision, we are crafting an integrated approach that enables our clients to reach and exceed their ambitious growth targets.

Here's what our clients can expect from this partnership:

Enhanced Market Insights: With GTM's deep market understanding and our data-driven analytics, clients will receive richer, more actionable insights that can directly influence their strategic decisions.
Broader Reach and Influence: Together, we will extend our reach, allowing our clients to explore new markets and demographics with the backing of proven experts.
Innovative Solutions: We are set to co-develop unique frameworks that leverage each other's strengths and GTM's creative go-to-market strategies, providing our clients with innovative and immediately applicable value.
Expedited Growth: This partnership's ultimate goal is to accelerate growth. By synchronizing our strategies and resources, we ensure our clients achieve faster and more sustainable growth.

In addition to partnering with GTM Partners, we are also partnering with the other companies and individuals that were certified in this inaugural cohort—these are trusted GTM specialists who can help founders with everything from marketing to sales/partnerships and customer success.

We have already started working with some startups and founders together, think about -> Research + Strategy +Execution!! If you are interested in learning more, don't hesitate to contact me, and I would be happy to have a conversation.

Lessons Learned as a Fractional GTM Leader

In this new section, we aim to bring you real-life lessons each week from us or one of the founders we work with.

All names have been changed to protect the identities of others...

Alex is the founder of a B2B tech company specializing in cloud solutions. The company has shown strong customer retention but faces challenges with scaling growth for a series A while needing to reset the entire sales team...

You: Alex, it’s great to see your team's progress, especially with an NRR of 120%. However, I understand the recent changes in your sales team present a unique challenge hindering the growth you need to raise your series A. Can you give me more insight into what led to these changes?

Alex: We’ve had to make some tough decisions recently. Our BDRs were struggling with conversion rates and scaling their efforts effectively. We decided to let them go and start fresh, but it's left us understaffed and under a lot of pressure to meet our ARR goal of $4.5MM by year-end.

You: That’s a substantial goal. Given the current situation, efficiently rebuilding and scaling your sales operations will be crucial. You mentioned hiring a new AE—how is that integration going?

Alex: She's adapting quickly and brings a lot of experience. However, with only two BDRs and one AE, I’m not sure we can generate the needed pipeline.

You: Let’s start by leveraging the strong customer loyalty you’ve established. A Net Revenue Retention of 120% is impressive and can be your key to hitting your revenue goals while building the top-of-funnel motion again. Let's look at an expansion GTM strategy and focus on up-selling and cross-selling to your existing customers. Have you explored this?

Alex: We've considered it but haven’t structured a targeted approach yet.

You: Here’s what I recommend: Initiate a customer success-driven growth strategy. This means aligning your customer success team more closely with sales to identify opportunities within your existing base. With your high NRR, you’re likely offering significant value that can be expanded upon.

Alex: I see. How do we ensure alignment between these teams?

You: Start with joint training sessions focused on product knowledge and customer use cases. Then, implement shared goals and incentives. Establishing clear communication channels and regular feedback loops between the teams is also critical. One of my go-to strategies here is to bring in your customer success team into the the sales process when you are presenting the solution.

Alex: What about generating new business? Our pipeline is thin, and we need more than just expansions.

You: Absolutely, rebuilding your pipeline is key. Since your team is small, consider adopting a more targeted outreach approach based on your current customer base that is obtaining value—target high-value prospects with personalized campaigns. You’ll need robust data analytics to identify these prospects and tailor your messaging. This will also align with you increasing your ACV (annual contract value) from $19K to $48K

Alex: We have abundant data, but perhaps we lack the tools or expertise to utilize it effectively for ABM.

You: This is where investing in the right tools can make a difference. Look for solutions that integrate with your existing CRM and can leverage artificial intelligence to enhance your targeting and engagement strategies.

Alex: And what about the sales team? How do we ramp up quickly?

You: For immediate impact, consider hiring some fractional BDRs; we have some good candidates to fill the gap temporarily. This can provide the necessary pipeline while you recruit and train some full-cycle AEs (which will be another recommendation). In parallel, develop an onboarding program focused on your market, products, and customer engagement strategies.

Alex: That makes sense. We are developing a solid plan here, leveraging existing relationships and strategically building our pipeline while scaling our team.

You: Exactly, Alex. With these strategies, you can reach your ARR goal and build a more substantial, resilient sales operation. Let’s draft a detailed action plan with timelines and responsibilities.

Alex: Thank you. Your insights have been precious. We are looking forward to collaborating with you guys and hitting our ARR targets and raising our Series A

Lesson: When you have NRR, this means that you have customers who are gaining value, and you want to continue to expand the amount that you have sold to them. Even if you are churning at this point, it may be less concerning because churn customers might not fit your ICP (Ideal Customer Profile). As we talk to investors, many are looking at NRR, and they are balancing that with ARR.

Content We Can't Get Enough Of

Larry Long Jr. has some of the most infectious energy I have ever seen. He provides fantastic content and brings the heat every Wednesday with the "Midweek Midday Motivational Minute". Larry has built and managed sales teams, and now he is working with organizations to ensure that sales teams execute the sales process fundamentals while smiling and enjoying every day! Thank you Larry

Built an AI Company with NO Data Science Background! ft. Tomer Garzberg | Revenue Reimagined Ep. 039

🚨 FIRST TIME ALERT🚨

Adam Jay and I were thrilled to interview a founder we are working with on the podcast: Tomer Garzberg, CEO of ybot. He's revolutionizing how we use AI and ML in the home health industry and is a TED speaker on the future of work.

It was enjoyable to have one of the founders we are working with today. This will highlight how our podcasting translates to our everyday work. Tomer has gone through an incredible journey; you can now hear about it on the podcast.

Here are some of the highlights from the conversation:

• 𝗛𝗮𝗿𝗻𝗲𝘀𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗺𝗮𝗰𝗵𝗶𝗻𝗲 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴: Practical use cases, not just hype.
• 𝗧𝗵𝗲 𝗱𝗿𝗲𝗮𝗺 𝘁𝗲𝗮𝗺: Why the right co-founder is EVERYTHING for a startup.
• 𝗚𝗿𝗼𝘄𝘁𝗵 𝘄𝗶𝘁𝗵 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂'𝘃𝗲 𝗴𝗼𝘁: Tips to optimize onboarding and maximize revenue

Intrigued? Tune in Here

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