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In this episode, Christina Brady, Founder & CEO at Luster.ai. discusses her experience in the tech industry and the inspiration behind her new company, noting the critical role of enablement in organizations and how it often goes unsupported by data.

She aims to fix this issue with Luster, a company that provides real-time insights and data to improve the effectiveness of sales enablement. Brady's journey as a founder was driven by her desire to solve two gaps she experienced in her career: working for dynamic leadership at scale and improving learning and development for go-to-market teams.

Christina believes that Luster can provide the missing link between sales enablement and data, which will lead to more effective training and coaching.

She also shared her experience as a woman founder and the challenges she faced in getting VC funding. She hopes that by sharing her story, she can inspire other women to pursue their entrepreneurial dreams. Overall, Luster aims to revolutionize the sales enablement industry by providing real-time insights and data to improve training and coaching for sales teams.

During today's show, Christina shares her secrets on:

- why culture and values are so important for proper sales enablement

- learning to embrace failure, not running from it

- not applying hard and fast growth strategy "rules" from "gurus" when it just doesn't apply to your startup

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Any founder, entrepreneur, or business leader can steal the lessons Christina shares in this episode and use them for their own success.

Follow Christina.

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