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Melissa Gaglione is Head of Sales at SendSpark and discusses how her experience as an on-air news reporter and an SDR at LivePerson led her to excel in video selling, a technique she now advocates for in B2B sales.

She emphasizes the importance of using video to engage prospects and the best way to use video in sales, the science behind effective video communication, and how she plans to apply her leadership experiences to her new role at SendSpark.

The episode also touches on the power of video in sales, with Melissa encouraging founders to harness this medium to connect with their audience.

During today's show, Melissa shares her secrets on:

- the power of using video in sales prospecting

- taking video skills we already all use and tailoring it to sales

- how video in the sales funnel can convert WAY more than written text

Any founder, entrepreneur, or business leader can steal the lessons Melissa shares in this episode and use them for their own success.

Follow Melissa - https://www.linkedin.com/in/melissagaglione/

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