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The conversation revolves around the effectiveness of gifting in sales and customer success.

Penner shares her passion for gifting as a way to build authentic connections and emphasizes the importance of personalization and relevance.

She discusses how gifting can double win rates, increase second-call rates, and close deals faster.

The role of customer success in gifting is also explored, with examples of effective gifting strategies during onboarding, appreciation, and renewals.

Katie discusses automating gifting processes using tools like Sendoso and CRM systems, ensuring meaningful touchpoints without relying on sales reps to do it every time.

During today's show, Katie shares her secrets on:

- human connection in relevant gifting

- why gifting meaningful gifts closes more deals

- why NOT to use one size fits all methods like a Starbucks gift card

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Any founder, entrepreneur, or business leader can steal the lessons Katie shares in this episode and use them for their own success.

Follow Katie - https://www.linkedin.com/in/kathrynpenner/

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