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Ross discusses the importance of clear milestones, understanding the customer's perspective, collaboration between product and go-to-market teams, and having a predictable process for outbound sales.

He emphasizes the need for objective measurements and milestones to scale teams effectively and gain a competitive advantage through data analysis.

He also believes that outbound sales require a combination of marketing efforts and personalized messaging for success.

During today's show, Ross shares his secrets on:

- how to effectively scale an Outbound team

- why you should have objective measurements to measure growth

- having realistic expectations as a leader in a tech environment

Any founder, entrepreneur, or business leader can steal the lessons Ross shares in this episode and use them for their own success.

Follow Ross - https://www.linkedin.com/in/rossnibur/

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