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Kris has more than a decade of experience in go-to-market strategies and previously worked at Talkdesk, Yapstone, and Pakora, where he discovered the value of creating meaningful engagements through direct mail and gifting.

The idea for Sendoso came from Kris’s experiences manually creating handwritten notes and packing swag boxes, which he believed could be automated, integrated, and scaled. Sendoso helps companies automate and scale direct mail and gifting campaigns to stand out and break through the noise of email marketing.

Kris emphasizes that meaningful gifting is crucial and suggests considering the right time to send the gift, the message with the gift note, and the gift itself, as well as the timing and who else is receiving it on the buying committee. Kris also notes that personalization is key and that just like bad emails, sending out bad gifts wastes time and effort.

During today's show, Kris shares his secrets on:

- meaningful interactions vs checking the box

- secrets to impactful giving

- automation and scaling

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Any founder, entrepreneur, or business leader can steal the lessons Kris shares in this episode and use them for their own success.

Follow Kris - https://www.linkedin.com/in/rudeegraap/

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