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We're joined by Annie & Kristin, Co-Founders at Decoded Strategies.

Annie and Kristin's brand message is very clear - as it should be - founders and sales teams need to learn how to communicate effectively - and when the complication is removed, the sale becomes easier and you can actually solve a problem the customer has instead of feature dumping.

Kristin and Annie share their backgrounds in the software industry and how they became marketing experts.

They emphasize the importance of clear messaging and positioning for companies, arguing that many businesses make the mistake of assuming their messaging is sufficient.

They also discuss the challenges of standing out in today's content-saturated world and the importance of putting the customer first in branding.

They emphasize the role of human expertise in branding decisions, despite the benefits of AI tools, and share their experiences in helping companies shift their focus to their audience.

During today's show, Annie and Kristin share their secrets on:

- how to communicate effectively and concisely

- why the customer should be the hero in your story, not yourself

- feature dumping doesn't get sales - solving problems does

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Any founder, entrepreneur, or business leader can steal the lessons Annie and Kirstin share in this episode and use them for their own success.

Follow Annie - https://www.linkedin.com/in/anniemosbacher/
Follow Kristin - https://www.linkedin.com/in/kristin-spiotto/

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🎁 Also: we have a gift for you!

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