Rainforest QA
How Revenue Reimagined helped Rainforest QA:
How Revenue Reimagined helped Rainforest QA:
Refine their sales process
Refine their sales process
Develop predictable pipeline
Develop predictable pipeline
More than double their revenue
More than double their revenue
Industry
Industry
Software & IT Services
Software & IT Services
Headquarters
Headquarters
San Francisco, CA
San Francisco, CA
Founded
Founded
2012
2012
Company size
Company size
100-200
100-200
Rainforest QA delivers AI-driven test automation tools for SaaS teams. In working towards exponential company growth, they had some false starts in evolving their sales and go-to-market strategy.
Rainforest QA delivers AI-driven test automation tools for SaaS teams. In working towards exponential company growth, they had some false starts in evolving their sales and go-to-market strategy.
The Revenue Challenges They Were Up Against (sound familiar?)
1
Struggling with sales capacity planning and revenue projections
Struggling with sales capacity planning and revenue projections
2
Outsourced sales reps just weren't getting it right
Outsourced sales reps just weren't getting it right
3
AEs were stuck in “hopecasting” land- closing was unpredictable and forecasting was a mess
AEs were stuck in “hopecasting” land- closing was unpredictable and forecasting was a mess
That's where Revenue Reimagined came in.
We’re a team of GTM co-pilots working arm-in-arm with your team for predictable, responsible growth. No matter the problem, we'll pinpoint the issue and provide precise solutions to get your GTM engine up and running. We partner with your team to execute the playbook, measure impact, and iterate as needed.
"It's been extremely helpful to have a trusted partner I can learn from, but also collaborate with to make sure we're staying on track with the goals that we've set as a business."
- Lauren Harold, COO, Rainforest QA
"It's been extremely helpful to have a trusted partner I can learn from, but also collaborate with to make sure we're staying on track with the goals that we've set as a business."
- Lauren Harold, COO, Rainforest QA
"It's been extremely helpful to have a trusted partner I can learn from, but also collaborate with to make sure we're staying on track with the goals that we've set as a business."
- Lauren Harold, COO, Rainforest QA
"It's been extremely helpful to have a trusted partner I can learn from, but also collaborate with to make sure we're staying on track with the goals that we've set as a business."
- Lauren Harold, COO, Rainforest QA
How We Helped Rainforest QA Create Predictable Pipeline and Double Their Revenue.
Product-Market Fit Value Prop and Positioning
Rainforest QA's evolved product-market fit strategy required a new approach to bringing that product to market. We partnered with them to refine their ICP, sales messaging, team enablement, and develop a new value proposition to speak more directly to their target audience.
Rainforest QA's evolved product-market fit strategy required a new approach to bringing that product to market. We partnered with them to refine their ICP, sales messaging, team enablement, and develop a new value proposition to speak more directly to their target audience.
Forecasting and Capacity Planning
As the sales function grew, we enabled them with structured pipeline reviews and forecasting audits. Their close rate was hovering around 20%, and we discovered the root of the problem: their team was incorrectly qualifying leads. We provided a data-backed sales methodology for creating a more predictable pipeline
As the sales function grew, we enabled them with structured pipeline reviews and forecasting audits. Their close rate was hovering around 20%, and we discovered the root of the problem: their team was incorrectly qualifying leads. We provided a data-backed sales methodology for creating a more predictable pipeline
Sales and Executive Coaching
The go-to-market leadership at Rainforest QA needed to fast-track internal sales expertise to support the growing sales function. We were able to provide coaching and expertise, with recommendations based on years of Sales experience.
The go-to-market leadership at Rainforest QA needed to fast-track internal sales expertise to support the growing sales function. We were able to provide coaching and expertise, with recommendations based on years of Sales experience.
"Revenue Reimagined has experience with what works, so you don't have to waste your time chasing possible solutions. I trust their recommendation and just roll with it."
"Revenue Reimagined has experience with what works, so you don't have to waste your time chasing possible solutions. I trust their recommendation and just roll with it."
"Revenue Reimagined has experience with what works, so you don't have to waste your time chasing possible solutions. I trust their recommendation and just roll with it."
"Revenue Reimagined has experience with what works, so you don't have to waste your time chasing possible solutions. I trust their recommendation and just roll with it."
What happened Next
Business Results
2x monthly net new revenue bookings
2x monthly net new revenue bookings
Increased their average ACV by 150%
Increased their average ACV by 150%
Grew new revenue through professional services sales
Grew new revenue through professional services sales
Team Results
Increased team confidence with training and coaching
Increased team confidence with training and coaching
Developed a more predictable pipeline and forecasting
Developed a more predictable pipeline and forecasting
Increased close rates and quota attainment
Increased close rates and quota attainment
What Lauren Harold and the Rainforest QA team loved about working with Revenue Reimagined
Proven Frameworks
"They are uniquely good at building trust and rapport really quickly. Jake immediately gave us frameworks to action, and we started seeing results in days instead of months or years. He's good at giving his opinion and backing it up with data."
"They are uniquely good at building trust and rapport really quickly. Jake immediately gave us frameworks to action, and we started seeing results in days instead of months or years. He's good at giving his opinion and backing it up with data."
Executive-Level Mentorship
"Sales can be brutal and emotional. It's easy to get in your head. Jake is an exceptional mentoring coach with a lot of emotional intelligence, empathy, and awareness. Whatever challenge you're facing, he knows how to have the conversation to overcome it and be successful in your role."
"Sales can be brutal and emotional. It's easy to get in your head. Jake is an exceptional mentoring coach with a lot of emotional intelligence, empathy, and awareness. Whatever challenge you're facing, he knows how to have the conversation to overcome it and be successful in your role."
Sales and Executive Coaching
"A partnership with Revenue Reimagined is more than just their team. They have a strong bench of relationships to connect you with other experts. And it's not just humans, but frameworks, tools, and resources they know and trust to tackle any challenge. I trust them because Jake trusts them."
"A partnership with Revenue Reimagined is more than just their team. They have a strong bench of relationships to connect you with other experts. And it's not just humans, but frameworks, tools, and resources they know and trust to tackle any challenge. I trust them because Jake trusts them."
Collaborate with a trusted executive partner to help you create a reliable, scalable Go-To-Market engine.
If you and your team are stuck in a cycle of constantly chasing Go-To-Market sales strategies, schedule a call with our team today. We work hand-in-hand with your team to grow revenue, gain credibility and get your product to the customers who need it most.
If you and your team are stuck in a cycle of constantly chasing Go-To-Market sales strategies, schedule a call with our team today. We work hand-in-hand with your team to grow revenue, gain credibility and get your product to the customers who need it most.
Trusted by the Best
We work with you to gain traction and grow revenue by getting your product to the customers who need it most.
We work with you to gain traction and grow revenue by getting your product to the customers who need it most.
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Revenue Reimagined
© 2025 Revenue Reimagined All Rights Reserved
Stay in touch
Subscribe for email updates
Social
Revenue Reimagined
© 2025 Revenue Reimagined All Rights Reserved